Week 2
Prompt Engineering 101
The difference between 'meh' and 'holy shit' outputs
Here's where most people get it wrong. They type something vague into ChatGPT like 'write me an email' and then complain that AI sucks because the output is generic. No shit - you gave it nothing to work with.
Prompt engineering is the skill of writing better instructions for AI. And it's literally the most valuable thing you'll learn in this entire plan. Think of it like this: the AI is a world-class employee who will do exactly what you tell them. The problem is, most people give terrible instructions.
Here's the framework. Remember CRAFT: C - Context: Tell the AI your situation. 'I'm a construction project manager working on a $5M commercial renovation...' R - Role: Tell the AI who to be. 'Act as an experienced estimator who specializes in commercial build-outs...' A - Action: Be specific about what you want. 'Create a detailed cost breakdown for...' not just 'help me with costs' F - Format: Tell it how you want the output. 'Give me a table with columns for item, quantity, unit cost, and total' or 'Write this as a bullet-point summary' T - Tone: Specify the voice. 'Keep it professional but direct' or 'Write this like you're talking to the owner, not the board'
Bad prompt: 'Write an email about a project delay' Good prompt: 'You are a construction project manager. Write a professional email to the property owner explaining that the HVAC installation is delayed by 2 weeks due to supply chain issues. Include: the new timeline, what work will continue in parallel, and assurance that the overall completion date is protected. Tone should be confident and solution-focused, not apologetic.'
See the difference? One gives you generic garbage. The other gives you something you can actually send. The AI didn't get smarter between those two prompts - you did.
This Week's Tasks
- 1Rewrite 3 of last week's prompts using the CRAFT framework
- 2Complete: AI for Everyone by Andrew Ng on Coursera (free to audit, 6 hrs)
- 3Use CRAFT to draft a real project proposal or bid document
Ready to Prove It?
3 questions. 70% to pass. No bullshitting your way through.