Week 4
AI in Sales & Marketing
Because leads don't close themselves... yet
Welcome to Phase 2. You've got the fundamentals down. Now we make this stuff earn its keep.
This week you're going after HubSpot certifications. Here's why: HubSpot Academy is completely free, the courses are actually good, and the certifications are recognized across industries. Plus, what you learn directly applies to business development in construction and development.
AI for Marketers (HubSpot): This covers how to use AI for content creation, campaign strategy, and market analysis. Even if you're not a 'marketer' in the traditional sense, everything here applies to business development. You need proposals, email campaigns, market analyses, comp studies? This teaches you how to leverage AI for all of it.
AI-Powered Sales (HubSpot): How to use AI throughout the sales process - lead research, outreach, follow-up, deal analysis. This is directly applicable to landing new contracts and development deals.
Think about it: you can use AI to research a potential client before a meeting, draft a personalized proposal based on their specific needs, create comparison analyses, and follow up with customized messaging. That's not replacing the relationship-building you're good at. It's giving you superpowers to prepare for and follow up on every interaction.
People who figure this out will close more deals with less effort. Period.
This Week's Tasks
- 1Complete: HubSpot AI for Marketers Certification (free, 2-3 hrs) at academy.hubspot.com
- 2Complete: HubSpot AI-Powered Sales Certification (free, 2 hrs) at academy.hubspot.com
- 3Use AI to research a real prospect/client and draft a personalized outreach email
- 4Use AI to create a market analysis for a real property or opportunity
Ready to Prove It?
2 questions. 70% to pass. No bullshitting your way through.